Marketing Director - B2B
Advocate Aurora Health
Department:
Status:
Benefits Eligible:
Hours Per Week:
Schedule Details/Additional Information:
M-F
Major Responsibilities:
This role will have a specific focus on B2B Marketing
Leads the development of Advocate Aurora Health’s integrated marketing strategy across products, service lines, and regions with a consumer first mindset leading to customer acquisition, activation and loyalty in support of growth objectives.
Supports brand leadership in the ongoing development, implementation, and management of the Advocate Aurora Health brand campaigns and cross-channel marketing efforts.
Provides dynamic, visible, and inspirational leadership to positively impact business initiatives, and leads the team to ensure cross-functional collaboration and coordination in achieving marketing objectives.
Connects with service lines and PSAs to our target audiences with the right message through the right channel at the right time to drive system growth and strengthen the brand.
Provides project management support to ensure consistency and identifies brand-related opportunities across all Advocate Aurora Health strategic brand, consumer experience and public affairs plans.
Leverages data and insights to drive strategic and tactical marketing decision making and optimization and demonstrates business impact - move quickly and fail fast.
Sponsors the development and testing of new, innovative value propositions, differentiators, and overall programs that will build brand awareness and drive demand, and use data, technology, and new media solutions to create experiences that don’t exist.
Establishes goals, objectives performance metrics, and develop an appropriate marketing investment level based on business objectives. Continuously improve effectiveness and the ROI of marketing investments contribution to the organization’s master brand strategy.
Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.
Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives.
Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.
Participates in cross-functional teams and provide consultation to further the brand and marketing strategies and ensure successful project implementation.
Monitors project timelines and expenditures to ensure adherence to deadlines and budgets, respectively. Coordinates with team members, and external vendors to direct projects on behalf of the brand team.
Maintains a high level of knowledge about the industry and marketing trends. Monitors marketing activities of key competitors within the region.
Education Required:
Bachelor’s Degree in Marketing, Communications, or other business-related field
Experience Required:
Typically requires 10+ years of experience in supporting branding, advertising or communications field. Agency and/or Retail experience is preferred. Health care experience not required.
Knowledge, Skills & Abilities Required:
Team player with ability to lead, and be a servant leader as necessary to create a team that thrives
Strong strategic, leadership and project management skills with ability to manage multiple time sensitive and deadline driven projects at any given time
Persuasive and sales driven mindset with artful and creative point of view
Experience working in an agency setting and/or familiarity with creative development best practices and the production process
Ability to work with minimum supervision
Strong interpersonal, communication and organizational skills
Skilled ability to use presentation, database, spreadsheet, and word processing software
Knowledge of creative and production process for marketing campaign deliverables
Critical thinking and problem-solving skills
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.