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Channel Marketing Specialist - Controls North America

Johnson Controls

Johnson Controls

Marketing & Communications
Milwaukee, WI, USA
USD 82k-105k / year
Posted on Sep 19, 2025
Job details

Employment Type:

Full-Time

Location:

Milwaukee, Wisconsin, United States of America

Job Category:

Sales & Marketing

Job Number:

WD30248493
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Job Description

Build your best future with the Johnson Controls team

As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!

What we offer:

  • Competitive salary

  • Paid vacation/holidays/sick time

  • Comprehensive benefits package including 401K, medical, dental, and vision care

  • On the job/cross training opportunities

  • Encouraging and collaborative team environment

  • Dedication to safety through our Zero Harm policy

What you will do:

You will be the strategic link between our brand and our channel partners—driving engagement, growth, and alignment across the Building Automation Systems and Controls ecosystem. You’ll lead the development and execution of targeted marketing initiatives that empower partners to succeed, while ensuring our solutions are positioned for maximum impact in the market.

In this role you will be responsible for supporting the delivery of integrated marketing programs across the region supporting Channel Partners and core product brands. Working closely with Product Marketers, Digital Marketing Campaign Team, Content Marketing, Regional Field Marketers, Product Management and Sales, this role will support the development and execution of integrated marketing programs to support business growth goals, new product introductions and enhance overall brand reputation for the brands and Johnson Controls.

How you will do it:

  • Strategic Collaboration: Partner with cross-functional teams to shape channel strategies that align with business growth objectives and customer engagement goals

  • Develop annual product marketing plan that will deliver 1% of incremental revenue

  • Develop and implement channel marketing programs tailored to BAS & Controls partners to drive partner growth, creating high impact marketing toolkits, sales enablement materials to support partner success

  • Build strong relationships with key channel partners and act as their marketing advocate

  • Design and implement communications program to drive channel partner engagement

  • New Product Introductions (NPI): Support NPI projects providing partners have access to sales enablement and marketing assets

  • Thought Leadership: Promote technology leadership and thought leadership through continuous social media strategies and PR efforts. Identifying regional opportunities including case wins, awards categories, regional trends, and challenges as potential subject matter.

  • Integrated Marketing Campaigns: Implement marketing campaigns to enhance brand reputation and generate leads. Drive and manage market awareness of technology leadership and thought leadership topics through “always on” continuous social media strategy and PR channels.

  • Monitor channel performance and ROI; optimize campaigns based on data-driven insights

  • Event Management: Organize partner events, webinars to drive engagement and product knowledge

  • Manage MDF (Market Development Funds) and ensure strategic use across partner initiatives Customer Voice (VOC): Support regional VOC planning and execution.

What we look for:

  • Bachelor’s degree in marketing, communications, business, or related field.

  • Strong customer orientation and expectation management.

  • Proven ability to manage projects effectively, meeting deadlines and budgets.

  • Capability to thrive in a high-growth, evolving organization.

  • Ability to navigate and communicate within a matrix-managed structure.

  • Action-oriented with a commitment to excellence.

  • Comfortable in evolving organizational structures.

  • Willingness to travel for events, projects and research.

  • Fluency in English.

Preferred:

  • Fluency in an additional European language.

This will be a hybrid position at our Glendale, WI office.

HIRING SALARY RANGE: $82,000 -$105,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) This position includes a

competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

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