Digital Platform Marketing Specialist
Johnson Controls
Job Description
Build your best future with the Johnson Controls team
As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!
What we offer:
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
What you will do:
The Digital Platform Specialist is responsible for the centralized operational management of global digital events, serving as the system owner and execution lead for webinar and virtual event delivery and also oversee our in-person event registration platform.
This role owns the end-to-end operational lifecycle of digital events—including calendar governance, webinar setup, execution support, metrics and post event data readiness—using BigMarker as the system of record. The role ensures that digital events are delivered consistently, reliably, and at scale, while enabling clean integration with Marketing Automation Platforms (MAP), Data Cloud, and CRM systems.
This position acts as the single operational point of accountability for digital events and customer event registration globally, allowing marketers to focus on content, audiences, and outcomes rather than tools and logistics.
Why This Role Matters:
This role is a force multiplier for global marketing:
Frees marketers from operational overhead
Improves event quality and reliability
Enables scalable growth in digital events
Ensures clean, trusted data for attribution and ROI
How you will do it:
Global Governance & Planning in partnership with global Digital teams
Own and maintain the global digital events calendar, ensuring:
Alignment to campaign and NPI timing
Avoidance of audience overlap
License and platform capacity management
Enforce standard operating procedures (SOPs) for digital events, including:
Intake requirements
Readiness gates
Naming, tagging, and archiving standards
Serve as the platform owner for BigMarker and Swoogo, ensuring consistent use across regions and business units
Webinar & Platform Operations Support
Build and configure webinars in BigMarker, including:
Registration pages
Email notifications
Webinar room settings
Polls, surveys, certificates, and recordings
Maintain and govern approved webinar templates in partnership with Brand and Digital teams
Provide eventlevel access to agencies and partners while protecting platform governance
Troubleshoot platform issues before and during live events, serving as escalation point
Conduct platform training for new users
Execution Support & Live Event Readiness
Coordinate preevent logistics:
Speaker invitations and roles
Practice sessions and runofshow reviews
Final readiness checks
Support or lead live event execution, including:
Session start/end
Speaker handoffs
Realtime troubleshooting
Ensure all engagement data is captured and recordings are successfully archived
Data Readiness & Integration Enablement Support
Partner with Digital/MAP and Data teams to:
Trigger postevent data extraction
Validate event data (registrants, attendees, engagement)
Ensure data cleansing occurs before CRM ingestion
Support connector or APIbased integrations between BigMarker, MAP, Data Cloud, and CRM
Act as operational liaison for data issues tied to digital events
Continuous Improvement & Enablement
Identify opportunities to:
Reduce manual effort
Improve scale and repeatability
Enhance event quality and reliability
Create and maintain:
Operational checklists
Runbooks
Training materials for marketers and agencies
Track operational KPIs (e.g., ontime readiness, template adoption,) ensuring we are hitting on our say/do ratio
What we look for:
Required
Bachelor’s degree in Marketing, Communications, Event Management, or related field
6+ years of experience in:
Digital events
Webinar operations
Marketing operations or event technology
Handson experience with webinar platforms (e.g., BigMarker, GoToWebinar, ON24, Zoom Webinars, Swoogo)
Strong operational and project management skills
Comfortable working across global teams and time zones
Strong influencing capabilities and ability to hold cross-functional leaders accountable
Preferred:
Experience operating in a centralized governance model
Familiarity with:
Marketing automation platforms (Marketing Cloud, Eloqua, Pardot)
CRM systems (Salesforce)
Data integration concepts (connectors, APIs, data validation)
Experience supporting agencies or external partners
Strong troubleshooting and escalation management skills
Global time-zone coverage
HIRING SALARY RANGE: $89,000 - $134,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. This position includes a competitive benefits package. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
This is a hybrid role at our Glendale, WI office.
#LI-Hybrid