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Senior Product Manager

Badger Meter

Badger Meter

Product
Milwaukee, WI, USA
Posted on Aug 30, 2025

Why Badger Meter?

Badger Meter is a leading global water technology company, with a mission to preserve and protect the world’s most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

Here at Badger Meter, we believe that our approach to diversity, equity, and inclusion is the very foundation of our success. Our commitment is reflected in our core values, where we strive to create an environment that celebrates differences, encourages innovation, and ensures that every voice is celebrated and appreciated.

We understand that a diverse team brings a variety of perspectives and ideas, which ultimately fosters creativity and excellence. Badger Meter provides opportunities for career growth and development for every employee by creating a supportive and inclusive workplace where they can make meaningful contributions while preserving the world’s most precious resource.


What You Will Contribute:

This position is responsible for management of the business segment, including competitive analysis, product planning, definition, pricing, forecasting, promotion, product life cycle management and annual operating plans. You will also be responsible for coordination with engineering, purchasing, industrialization, development and manufacturing.

Job Duties:

  • Develop short- and long-range business plans for the product lines consistent with market needs and corporate strategic plans, forecast business for the product lines within the business segment, and coordinate with Manufacturing and Purchasing to manage inventory and lead times.

  • Define and maintain detailed functional definitions of new products based on analysis of market requirements, corporate objectives and available technology and develop marketing plans for the specific products, including sales objectives, target market, target applications and promotion to achieve business plan objectives for assigned products.

  • Determine product pricing and pricing strategies/policies based on established gross margin objectives and preparation of plans for margin improvement where necessary.

  • Prepare competitive analysis and formulation of competitive counter strategies for new and existing products.

  • Attend technical symposiums and exhibits to maintain knowledge on available and competitive technology and to become a thought leader in the market.

  • Manage product life cycle, including initiation of product improvements, enhancements, approval of change notices and product obsolescence consistent with business plans.

  • Determine total market and available market for the product lines within the business segment and manage new product launch process from beginning of marketing specification stage through launch/release to the market.

  • Conduct tasks in accordance with applicable Badger Meter policies and procedures.

  • Coordinate with strategic business partners (Engineering, Support Services, Manufacturing, Sales, Sales Division, and Support Services) to ensure achievement of business plan objectives and implement the product training and distribution plans.

  • Manage assigned white labeled product agreements as they pertain to the business segment and products within the business segment.

Education and Experience:

  • Bachelor's degree in Business, Engineering or a related field required; Master's Degree preferred

  • 5+ years of related experience in a a similar field desired. Significant experience may be considered in lieu of a formal degree.

Qualifications:

  • Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook required

  • Comfortable with software development tools and methodologies preferred

Competencies:

  • Work Standards: Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.

  • Initiating Action: Take prompt action to accomplish work goals; take action to achieve results beyond what is required; be proactive.

  • Communication: Convey information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listen actively to others.

  • Collaboration: Work collaboratively with others across the organization to achieve shared objectives.

Working Conditions:

  • Work is performed in an office environment and requires the ability to operate standard office equipment.

Competitive Total Rewards at Badger Meter:

  • Competitive Pay

  • Annual Bonus

  • Eligible for Annual Pay Increases

  • Comprehensive Health, Vision, and Dental Coverage

  • 15 days Paid Time Off + 11 Paid Holidays

  • Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!

  • Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more

  • Educational Assistance – Tuition Reimbursement up to $5,250

  • Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage

  • Health Savings Account (HSA) & Flexible Spending Account (FSA) options

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here.